We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the value of goods and services sold on the web increases by billions of dollars. You can literally sell anything on the web if you know how to market the product and find customers. People would say that you couldn’t sell the ‘whaterver product’ on the web.Then somebody with a web site would apply a new marketing technique to selling the ‘whatever product’ in a differnet way. And before you knew what was happening they would become the next millionaire.
You can do the same thing but you need two ingredients. You must have a marketing plan and you need a stready stream of traffic, or customers, to your site. Of the two traffic is the easiest even though it takes more work. For large amounts of visitors all you have to do is get your site loved by Google. Follow along to find out how you can apply this for a successful online buisness opportunity
Let’s say you are selling dog bowls. Your goal is to have Google send the people who search for dog bowls to your site. The web surfer gets to your site, chooses a bowl he or she likes and buys it. It’s really not that hard. The only missing piece of the puzzle is how to get Google to send search traffic to your site.
You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example Google will send the people searching to site that has the most people talking about it. This makes good sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.
Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. Your site is popular for dog bowls but not so much for cat bowls. So if other people with web sites vote for your site in the dog bowl popularity contest then dog bowl customers will come your way. If other web sites don’t vote for you in the best cat bowl contest they you will not get traffic from Google looking for cat bowls.
One web site votes for another by linking to the second site. A link is just a way for someone on the web to get from one site to another. You have most likely clicked on links thousands of times. They are usually colored blue and if you put your cursor on the words when you click the mouse button you’re take to another page.
The great thing about links is the words used to build the link can be anything you want. This is great because a good web page designer will use the words to let you know what is on the page you are going to. For example, if the link said Bob’s Website you wouldn’t know what the site was about and you probably wouldn’t click on the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that are describing what a page is about are called anchor text. Google treats anchor text links as votes for a site in the big popularity contest.
Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for ‘Great Dog Bowls’. The more popular your site is for a keyword the higher you will rank in Google’s search result page when some one searches for that keyword. The anchor text, or phrase, a searcher types in the search box is known as a keyword.
A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result pages then shows the most popular site at the top and the other sites farther down the page depending on how popular they are.
There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as your site is targeted to dog bowls the majority of your search rankings will come from the anchor text links other websites give you. Learn more about getting traffic at the Christian business opportunities blog.